今天藝點意創(chuàng)小編為大家提供聯(lián)合利華公司LOGO的圖片,并且解讀聯(lián)合利華公司LOGO的設(shè)計理念和標(biāo)志寓意。
聯(lián)合利華新logo設(shè)計由25種圖案構(gòu)成，分別代表一種活力和產(chǎn)品品牌。Sun/太陽活力的象徵，人類賴以維生的自然資源，一切生命的起源 Our primary natural resource. All life begins with the sun-the ultimate symbol of vitality. It evokes Unilever’s origins in Port Sunlight and can represent a number of our brands. Flora,Slim-Fast and OMO all use radiance to communicate their benefits.DNA/ 基因雙螺旋線形狀，代表生命的起源和生化科學(xué)，更是健康生活的關(guān)鍵 The double helix,the genetic blueprint of life and a symbol of bio-science. It is the key to a healthy life. The sun is the biggest ingredient of life,and DNA the smallest.Bee/ 蜜蜂創(chuàng)造力、傳播、辛勤工作，和物種多樣性，象徵環(huán)境帶來的機(jī)遇和挑戰(zhàn) Represents creation,pollination,hard work and bio-diversity. Bees symbolize both environmental challenges and opportunities.Hand/ 手象徵感性、關(guān)心與需求 A symbol of sensitivity,care and need. It represents both skin and touch.Flower/花朵芳香，與「手」圖案組合時，代表滋潤乳液或乳霜 Represents fragrance. When seen with the hand,it represents moisturizers or cream.Hair/ 發(fā)絲美麗的象徵，與「花朵」圖案組合時，令人聯(lián)想到乾凈、芬芳；與「手」的圖案組合時，則代表柔軟 A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.Palm Tree/棕櫚樹多樣的自然資源，也是天堂的象徵 A nurtured resource. It produces palm oil as well as many fruits-coconuts,bananas and dates-and also symbolizes paradise.Sauces or speads/ 調(diào)味醬代表混合與攪拌，表達(dá)混合香味、增添滋味之意 Represents mixing or stirring. It suggests blending in flavors and adding taste.Spoon/ 湯匙 象徵營養(yǎng)、口味與烹飪 A symbol of nutrition,tasting and cooking.Bowl/ 碗滿滿一碗充滿香味的食物，亦代表即食食品、熱飲或湯品 A bowl of delicious-smelling food. It can also represent a ready meal,hot drink or soup.Spice and flavours/ 調(diào)味料及辣椒代表辣椒或新鮮配料 Represents chili or fresh ingredientsFish/ 魚象徵食品、海水或淡水 Represents food,sea or fresh water.Sparkle/ 火花明亮、健康、活力閃耀 Clean,healthy and sparkling with energy.Bird/ 小鳥象徵自由，從瑣事中解脫，盡情享受生活樂趣 A symbol of freedom. It suggests a relief from daily chores,and getting more out of life.Recycle/ 循環(huán)實現(xiàn)持續(xù)做好環(huán)保的承諾 Part of our commitment to sustainability.Lips/ 嘴唇象徵美麗、美貌與品味兼具 Represent beauty,looking good and taste.Ice cream/ 冰淇淋休閑、愉悅及享受 A treat,pleasure and enjoyment.Tea/ 茶植物或從植物萃取的菁華，例如茶葉，也是成長與耕耘的象徵 A plant or an extract of a plant,such as tea. Also a symbol of growing and farming.Particles/ 微粒代表科學(xué)、泡沫與活躍 A reference to science bubbles and fizz.Frozen/ 冰凍植物是新鮮的象徵，代表個人清潔，與「衣物」圖案一起使用，則代表衣物洗護(hù) The plant is a symbol of freshness,the snowflake represents freezing. A transformational symbol.Wave/ 浪花乾凈、清新與活力，代表個人清潔，與「衣物」圖案一起使用，則代表衣物洗護(hù) Symbolizes cleanliness,freshness and vigour either as personal washing or as a laundry icon (with the shirt)Liquid/ 水滴 代表乾凈的水和純凈 A reference to clean water and purity.Container/ 容器代表包裝，一瓶個人使用的乳液 Symbolizes packaging-a pot of cream associated with personal care.Clothes/ 衣物 代表美麗乾凈的衣物 Represent fresh laundry and looking good.Heart/ 心象徵愛、呵護(hù)與健康 A symbol of love,care and health.對新logo設(shè)計由25種圖案所蘊(yùn)涵的意義非常感興趣 免費設(shè)計同款LOGO
如何找類似聯(lián)合利華公司logo的設(shè)計公司呢logo是一個企業(yè)品牌的標(biāo)志，一個好的logo能夠讓人們更容易記住這個企業(yè)，logo的設(shè)計好壞就直接決定了這個企業(yè)的辨識程度，從而直接影響企業(yè)的生存發(fā)展。那么在設(shè)計時要注意些什么問題呢？又應(yīng)該怎樣設(shè)計呢？
一、logo的藝術(shù)性
凡經(jīng)過設(shè)計的非自然logo都具備某種程度的藝術(shù)性。既符合適用要求，又符合美學(xué)準(zhǔn)則。給人以美感，是對其藝術(shù)性的根基要求。普通來說，藝術(shù)性強(qiáng)的logo更能吸引和感染人，給人以強(qiáng)烈和深入的印象。logo的高度藝術(shù)化是時代和文化進(jìn)步的需要，是人們越來越高的文化素質(zhì)的體現(xiàn)和審美心理的需要。
二、logo設(shè)計的意義
在飛速發(fā)展的當(dāng)今社會，人們快速的生活方式，簡單、抽象的logo更容易被觀者記憶于心，因此logo的設(shè)計更具有創(chuàng)意性以及形式美感。
三、logo的永遠(yuǎn)性
logo與廣告或其它宣傳品不同，普通都具備長期的使用代價，不輕易改動。
四、LOGO設(shè)計要簡約為美
簡單的設(shè)計是最有效的，這是因為，在最短的時間一個簡單的LOGO最容易讓人記住，一個簡單的logo就可以符合企業(yè)的需求，一個簡單的logo可以適用不同的媒介上。藝點意創(chuàng)品牌設(shè)計是全國知名的vi設(shè)計、logo設(shè)計、品牌設(shè)計和品牌策劃公司,以全局化思維系統(tǒng)性構(gòu)建品牌體系,是優(yōu)秀的全案品牌整合創(chuàng)新體,用最好、最專業(yè)的創(chuàng)意塑造品牌，為營銷服務(wù)。
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